A New Kind of Whole Foods, by Brian McLaren, via Jim Hamilton

Jim Hamilton has written a very interesting parable that you must read. What would it look like if Brian McLaren were advocating for a new kind of Whole Foods Store (instead of a New Kind of Christianity)?

Here’s a snip:

Brian McLaren decided to open his own Whole Foods store. He started small, and the business grew. After a struggle through the early years, he had his own storefront with the sign in the parking lot and everything: Whole Foods.

More and more, though, people complained about the high prices, and they were a little disappointed that while the food was supposed to be healthy, it just didn’t taste as good as what they were used to eating. McLaren wrestled with the problems of price, access, taste, and image, and after much turmoil he began to move toward a solution that he was sure would address the issues.

The change didn’t happen all at once, and McLaren didn’t announce what he had decided to do. In fact, there are some indications that this was, we might say, an organic development, a slow transformation. Once it had happened, though, the results are clear for all to see.

Though the sign out front still says Whole Foods, things are very different within. Instead of all that expensive, healthy, tasteless food, inside you can buy what looks and tastes just like fast food burgers and fries. In fact, Brian’s stuff is just like McDonald’s! And now the shelves of the store are stocked with things that people really want to eat, things that people can afford, things that are easier for McLaren to acquire and market, and things that taste just like what we used to eat when we didn’t bother about health food at all. Perfect! Affordable prices and food that tastes great—healthy to boot.

Brian even lets people smoke in his Whole Foods store. Here is a new kind of Whole Foods store we can love. Can you imagine? Here is a place where you can smoke and not feel guilty about needing a nicotine fix, a place you don’t have to worry about having an expensive, destructive addiction.

Brian understands and teaches that people are born with a proclivity to addiction. Some people are hard wired to love cigarettes, and those people who are against smoking just weren’t born with the same kinds of inclinations.

Trust me, it just gets better. Read the whole thing here. Also, be sure to check out the panel discussion on McLaren’s new book at SBTS on Thursday involving Drs. Mohler, Ware, Wellum, Wills and Hamilton.


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